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How to Buy an Engagement Ring Online

Although engagement rings have been available to purchase online for some time now, the past year has seen a significant spike in orders.
How to Buy an Engagement Ring Online

Although engagement rings have been available to purchase online for some time now, the past year has seen a significant spike in orders. Inevitably this has been largely due to lockdown restrictions but just because shops have had to close, thankfully it did not hamper people’s love and intended commitment to one another. Consequently couples moved their search for engagement rings online to ensure lockdown restrictions did not keep their lives on hold.


However, the method is not without its challenges. Buying a ring is a once in a lifetime event for many and the in-store personal experience is often what helps people make their ultimate decision. It usually all comes down to the emotions you feel when you see the ring for the first time, and try it on. Naturally this element of the buying journey is not possible when buying a ring online. 


So how can you be sure of your decision when buying an engagement ring online? Well, there are a few things to consider to help you choose the right ring with confidence. 


Shop around 

One of the biggest benefits of shopping for an engagement ring online is the vast amount of choice available. Online shoppers are no longer restricted to only those shops on their local high street or shopping centre, and instead, can choose ring designs from online boutiques and jewellers located anywhere in the world. 


Therefore, when beginning your search for the perfect ring, be sure to shop around and really weigh up your options. In most instances, buying an engagement ring is one of the priciest purchases of a lifetime, so you need to be confident that the retailer you settle on is trustworthy in terms of quality, authenticity and value. 


To assess this, you can read reviews, check out the brand on social media, call the store, or send them an email with any queries you may have. 


One thing to consider when doing this is your privacy settings - if you want your proposal to be a complete surprise, be sure to delete any browsing history and cookies on shared devices so no clues are given away.


Do your research 

The wide variety of engagement ring designs we see in today’s collections can be both a blessing and a curse. On the one hand, there is an even greater chance to find all kinds of rings, particularly as geographical proximity becomes less of an issue. However, on the other hand, there is so much choice that it can be overwhelming for someone with little familiarity or knowledge of engagement rings. 


Fortunately, there are countless resources available online to help you make the right decision. In fact, we also have our own blog section with a number of posts explaining the various types of rings, including the different cuts, carats, colours and metals available, as well as advice on looking after a ring or finding the right size.


Once you’ve done your research and have a better understanding of the differences between the various types of rings, as well as your partner’s preferences, you’ll be able to narrow down your choices.


Speak to an expert 

Even after having done your research, speaking to an expert is still advised as this can help answer any queries and instill you with confidence in their service and the quality of their rings. Many retailers have been offering video consultations for engagement rings during lockdown, and this is something that will likely continue as the world resumes normality. Therefore, those who are unable to visit a store can still technically ‘meet’ with an expert to view and learn more about the ring they are looking to purchase. 


Consider your payment options

An engagement ring is by far one of the most significant purchases you will make in your lifetime. While there are no rules on how much you should spend on a ring, despite what tradition suggests, many people regard an engagement ring as an investment, and are generally willing to spend that little bit more for quality and assurance. 


This is one of the main reasons for making sure the retailer you are purchasing the ring from can be trusted, especially if you have not seen the ring in-person. Once you are sure, you also have a number of payment options to consider. 


Of course, there is a traditional credit or debit card payment option, which is ideal for those who have saved up to purchase a ring. Again, a trusted retailer should have a safe and secure online payment process. 


For those who do not want to pay the full amount upfront, many online retailers offer a finance option, which spreads the cost of the ring over a series of manageable monthly instalments. However, it’s always recommended to read the terms and conditions of these payment options so you are fully aware of any interest that will be accrued in addition to your legal rights and responsibilities. 


Post-purchase service 

Before making your purchase, it’s also important that you are aware of the retailer’s post-purchase service, including their returns policy as well as ring servicing and after care. This way, you are assured that if the ring is not up to your standards when it arrives, you are not left out of pocket. 


Most retailers offer a 14 day returns guarantee. However, if you have ordered a ring for a proposal which will occur after the two week mark, you should enquire about your options regarding resizing in case the ring does not fit your partner.


Engagement rings also require regular servicing to ensure metals are kept polished and stones remain set and secure. Again, it’s always worth enquiring whether the retailer you purchase from offers this service, and at what cost or level of expertise. For example, we offer a lifetime’s worth of ring servicing with all diamond ring purchases. 


Are you ready to start the search for the perfect engagement ring? Our collection features a wide range of options, including dazzling diamond designs with yellow gold, rose gold and platinum bands. We also offer a wealth of expertise and advice, so please do not hesitate to get in touch with our trusted advisors should you require any assistance.