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TAG Heuer Watches

Tag Heuer Watches

Established in 1860 by Edouard Heuer, TAG Heuer embodies unrivalled precision, bold style and avant-garde that have been pivotal within the global watch industry.

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Looking to buy a Tag Heuer watch online? Our range of Tag Heuer watches features some of the brand's most coveted models from collections, including Formula 1, Aquaracer, Carrera and more. Shop online or pop into our store to view the most extensive collection of Tag Heuer watches in Ireland.

Newest Arrivals

Browse the latest additions in our new luxury collections.

About TAG Heuer Watches

Established by Edouard Heuer in 1860, TAG Heuer has been built on the foundation of family leadership and technological innovation. Committed to the world of sport, particularly motor racing, the brand has created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. This know-how is infused in every collection and every piece. Masterfully designed, each collection from the Carrera to the Autavia to the Monaco have all gained an iconic status.

TAG Heuer timepieces make it possible to capture every fraction of a second of a performance. Shortly after its inception, the brand introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions.

Brand Timeline:
1860 - Edouard Heuer founds a watchmaking company in St-Imier
1882 - Heuer patents his first chronograph.
1887 - Heuer patents an "oscillating pinion" still used by major watchmakers for mechanical chronographs.
1911 - Heuer introduces the first auto dash-board chronograph.
1916 - Heuer invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.
1920's - Heuer watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.
1933 - Heuer's launches "Autavia", the first race-car dashboard stopwatch.
1950 - Heuer introduces the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator. (COOL WATCH!)
1964 - Heuer launches the "Carrera" chronograph. This watch was named for the 1950's "Carrera Pan-America Mexico" road-race.
1965 - Heuer patents the MICROTIMER, the first miniature electronic timekeeping device which was accurate to within 1/1000th of a second.
1969 - Heuer introduces the "Chronomatic", the first automatic chronograch with a microrotor as well as the "Monaco" worn by movie-star Steve McQueen.
1971 - Heuer is named the official timekeeper for F1 racing.
1975 - Heuer launches the "Chronosplit", the world’s first quartz wrist chronograph.
1985 - Heuer joins the "TAG" group and the famous watch name and logo are changed from HEUER to TAG Heuer. Since then the company has built one of the most recognized watch names in the world.

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Frequently Asked Questions

Have a question about buying a TAG Heuer watch from Paul Sheeran Jewellers? Read some of our most frequently asked questions below, or get in touch with our team of specialists for any other queries.

What is the best luxury watch brand to buy as a first watch?

This is entirely a personal preference. We advise doing a little research on each brand to help guide your decision. Personal budget will at times dictate brand or model choice as prices vary, but enjoy the research process and find the watch of your dreams. The luxury watch industry is fascinating and once you buy your first watch, you'll never look back.

Do you resell or exchange watches?

Generally we don't resell or exchange watches and we would only sell new watches from each of the brands we stock, however if you would like to discuss further don't hesitate to contact us.

How often should I get my watch serviced?

We recommend keeping a close eye on the performance of your watch and if you see anything that is not what you'd consider normal performance, get in touch with us and we'd be happy to advise and arrange a service. It is worth noting that in most instances, your watch will need to be checked by us every 1-2 years, this is perfectly routine and depending on the watch brand, falls under the brand warranty.

Typically how long are the waiting lists for new releases?

It very much depends on the brand and how they managed production and availability. Some models are created for specific markets and exclusive occasions however we work very closely with each brand Maison to maximise allocations for the models we know will prove most popular in the Irish market. We recommend getting in touch with our watch team who can advise on how long you'd expect to wait for your preferred model.

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For more information on any of our luxury watch brands or to arrange an in-store appointment, please click on below link.

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Personalised, attentive service is as important to us as the products we sell. We pride ourselves on going the extra mile for each and every customer knowing that their appreciation of luxury products and service is the most fitting reflection of what we do. Our range of services are all managed in our Dublin store and workshop so that we can confidently deliver a level of service which is unrivalled in the market.