Our Story

Discover the magic behind Ireland’s destination retailer of the world's most exclusive luxury watch brands and fine diamond jewellery.

Over 30 years of expertise

Our story began over 30 years ago in a leafy Dublin suburb selling beautiful diamond jewellery. Today the Paul Sheeran Jewellers name is considered much more than a retail business or a brand, it is a family of watch and jewellery experts who truly love what they do every day. Paul Sheeran himself continues at the helm of the business with a dedicated team who collectively offer an unrivalled level of service. The passion and attention to detail shown to each and every customer is testament to the values upon which the business has been built and continues to thrive upon.

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An experience like no other

Located in the heart of the city, Paul Sheeran Jewellers offers a level of care and expertise that has resulted in a genuine ‘customer for life’ ethos. The team pride themselves on delivering an unforgettable service, first-time purchases evolve into lifetime customers returning for those milestone occasions such as birthdays, graduation, engagement, wedding and Christmas.

Whether it is selling a luxury watch from world-leading brands such as Tudor, Cartier, IWC, Panerai, TAG Heuer, Breilting, Jaeger-LeCoultre, Hublot, and Longines, sourcing diamonds for a bespoke jewellery design, repairing a vintage watch or remodelling a family heirloom, the team at Paul Sheeran Jewellers effortlessly spark joy and those who have experienced it, more often than not, become valued friends.


Personalised, attentive service is as important to us as the products we sell. We pride ourselves on going the extra mile for each and every customer knowing that their appreciation of luxury products and service is the most fitting reflection of what we do. Our range of services are all managed in our Dublin store and workshop so that we can confidently deliver a level of service which is unrivalled in the market.