TAG HEUER will not increase its prices in the eurozone and there will be an average price reduction of 7% in the United Kingdom. ‚ÄúTag Heuer is seizing the opportunity of the recent appreciation of the Swiss franc to rebalance its international price policy. This new price policy represents an extremely reassuring, positive, constructive and dynamic message for customers and brand partners,‚Äù the company says.
TAG HEUER CARRERA CARA DELEVINGNE SPECIAL EDITION
- Nov 11, 2020
TAG Heuer has introduced a special edition timepiece to honor British super model Cara Delevingne, the brand‚Äôs new ambassador. The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. Everyone has seen her pert little nose in the glossy ads in magazines and on the catwalks; everyone has seen her famous pouts and everyone knows the funny faces she away from the spotlight, make-up free in her private life. The girl whose every post on social media causes an online frenzy has chosen to become an ambassador for TAG Heuer. This is proof, if proof were needed, of the brand's disruptive thinking led by Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, who convinced her to join the brand's family of ambassadors. TAG Heuer Carrera Cara Delevingne¬†picks up on the same codes: the elegant case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment. For a feminine touch, and to add an edge to the look, the appliques and hands are rose gold-plated. A version with a diamond-studded bezel is also available: for that essential touch of glamour! The most extreme version of the 6 references in the line is the model with the aged black calfskin strap, which is padded with tone-on-tone stitching for a "haute couture" look. The show continues "backstage": the back of the case is stamped with the majestic head of a lion ‚Äì the "king of beasts" ‚Äì to denote the star sign under which Cara was born in August 1992. The inside of the strap bears the signature of the star herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design. We bet this special edition will bring a smile to many a face! If you would like to pre-order one of them please contact one of our Expert Watch Team by calling us 01 635 1136.