IWC Official Time Partner of the BFI London Film Festival

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IWC Official Time Partner of the BFI London Film Festival
The Swiss luxury watch manufacturer IWC Schaffhausen has been appointed a partner of the BFI (British Film Institute) and the BFI London Film Festival with American Express. The announcement follows IWC Schaffhausen’s long tradition of supporting film-making projects – a tradition which is evidenced by its established partnerships with the Tribeca Film Festival, the Dubai International Film Festival and the Beijing International Film Festival, and which demonstrates IWC’s passion for film. IWC will also become the Official Time Partner of the BFI and the BFI London Film Festival from 2014. “For many years now, we have had a passion for cinema. Every director tells a story with their films. At IWC, storytelling is part of the DNA of everything we do. It is therefore an absolute honour and privilege to be associated with such a highly regarded institution and a film festival which has depth and substance and that is globally renowned and respected,” comments IWC CEO Georges Kern. “Our desire is to nurture this incredibly special relationship, build an exceptional partnership, and to create and deliver impeccable events. Our brands share many qualities, such as a long history, a proud heritage and a passion for cinema. I believe that these qualities will continue to be nourished and communicated in the years ahead.” IWC Schaffhausen has long-standing relationships with high-profile film stars and personalities including Ewan McGregor, Kevin Spacey and Cate Blanchett. IWC watches have also been the preferred choice of timepiece in a number of celebrated films, worn by actors playing leading roles in the thriller “Wall Street: Money Never Sleeps” and in the major box-office success “Ocean’s Thirteen”. The partnership between IWC and the BFI London Film Festival is set to continue for the next three years, so 2014, 2015 and 2016 respectfully. IWC are to be a headline sponsor of the BFI’s fundraising gala LUMINOUS in 2015; a celebration of British film and British film talent, raising vital funds for the BFI National Archive. Established in 1935, the BFI National Archive is one of the most significant film and television collections in the world. 

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